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Paytm, HDFC Bank partner to deliver financial solutions to consumers

Fintech major Paytm and the country’s largest private bank HDFC Bank Ltd have entered into a strategic partnership for delivering financial solutions to end consumers and merchants across India.

The fusion of HDFC Bank’s network, products, and credit appraisal capabilities and Patym’s technological platform will accelerate digital transformation in semi urban and rural India, while bringing more people into formal banking channels, the two companies said.

The strategic partnership with the country’s largest private bank comes ahead of the proposed initial public offering (IPO) of Paytm, through which the company plans to raise ₹16,600 crore before the end of the calendar year. Paytm has more than 333 million users and 21 million merchants on its platform. HDFC Bank has more than 50 million credit and debit card customers.

The strategic partnership will see the two institutions launch innovative products across digital payments, lending and point of sale (POS) solutions. Paytm and HDFC Bank will build comprehensive solutions across payment gateways, POS machines and credit products, including Paytm Postpaid, which is a Buy Now Pay Later (BNPL) solution, Eazy EMI and Flexi Pay, the companies said.

The first leg of the partnership will include a payment gateway and POS solutions for Indian merchant partners. HDFC Bank will be the payment partner, while Paytm will be the distribution and software partner. HDFC Bank will drive merchant partnerships across India, to whom Paytm will offer its existing range of Android POS devices. HDFC Bank salespersons will start selling Paytm’s payment solutions in the market.

Paytm and HDFC Bank will also jointly launch a co-branded POS product in the retail segment, which Paytm will have the option to offer to its own customer base. “Together we aim to provide innovative digital lending and payment solutions for consumers and merchants alike. This partnership will strengthen the financial services ecosystem by bringing together our technology and digital solutions and HDFC Bank’s retail and credit prowess,” said Bhavesh Gupta, chief executive officer, Paytm Lending.

“Through this partnership, we will also jointly deliver enhanced SmartHub solutions. We believe that this is the start of a great partnership,” said Parag Rao, group head, payments, consumer finance, digital banking, and IT, HDFC Bank.

The partnership marks a big change from 2017 for HDFC Bank, when its then India Managing Director Aditya Puri had said payment wallets like Paytm have no future. Paytm’s offerings have also expanded since then. In the same year, Paytm got the license to operate as a payments bank.

The coming together of HDFC Bank’s network, products and credit appraisal capabilities and Paytm’s technological platform will accelerate digital transformation in semi-urban and rural India, while bringing more people into formal banking channels, the firms said in a joint statement.

“As India’s largest issuing and acquiring bank, we have always endeavoured to personalise our offerings to customers-consumers, businesses and corporate houses. Through this partnership we will also be jointly delivering enhanced SmartHub solutions to the market. We believe that this is the start of a great partnership and the cumulative strength of both HDFC Bank and Paytm will help us strengthen our respective leadership positions,” said Parag Rao, Group Head–Payments, Consumer Finance, Digital Banking & IT, HDFC Bank.

HDFC Bank SmartHub solutions is an integrated platform offering merchants a one stop solution shop for all their business needs-payments, banking, lending and segment specific business solutions.

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