Digital Transformation has fueled the growth of tech companies over the years. It has forced the enterprises to change their business models and adopt to the new market reality. However, this change is not being driven by the companies, instead, it is being driven by the customer. Presently,
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Branding is generally means a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Bra
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Leaders shape company culture in a number of ways, although the most important is leading by example. For the company as a whole to adopt an attitude of acceptance toward change and technological innovation, leaders first have to truly embrace it and practice what they preach.
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