Best Practices for Using Influencers for Your Brand By Nicole Rodrigues, founder and CEO, NRPR Group


According to Mediakix data, the influencer marketing industry is on track to be worth up to $15 billion by 2022, which is up from $8 billion in 2019. This growth is fueled by consumer trust in influencers. Mobile Marketer reported that nearly 45% of social media users follow an influencer, and 34 percent of them have discovered a brand solely based on influencer posts. For many people, an influencer becomes similar to a trusted friend whom we may ask for product or service recommendations. While influencers can play an important…

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