Xpediator forms Strategic Partnership with Synergy Retail Support


Xpediator PLC has formed a strategic partnership with the Northampton based e-commerce fulfillment expert, Synergy Retail Support Limited. Synergy provides bespoke B2C and B2B fulfillment and e-commerce returns services from its 148,000 square foot warehouse in Northampton.

Synergy has a strong presence within the fashion and health and beauty sectors, and a growing presence in food and beverage, gift and toys, and general department stores. Demand for Synergy’s services is high and, as its Northampton warehouse is close to full capacity, under the new partnership, Synergy will utilize the currently vacant space in Xpediator’s warehouse in Braintree to expand.

Already, some of Synergy’s clients have taken space in Braintree with discussions also underway for further clients to utilize space. E-commerce fulfillment is a specialist and technology-led area of the logistics market, one in which Xpediator is looking to establish a significant presence, and which is experiencing strong market fundamentals.

The partnership represents an opportunity for both businesses to benefit, with Synergy making use of Xpediator’s logistics capacity to expand its business and Xpediator gaining exposure to an important growth sector whilst maximizing revenue from its warehouse capacity.

“Synergy is a great business with strong management and an excellent technology-led product offering,” said Robert Ross, chief executive of Xpediator.   “Its client list speaks for itself and we are very pleased to have agreed this partnership which has already started to generate revenues for both companies. We are looking forward to maximizing the potential for our Braintree warehouse and then looking beyond that, to see where else we might collaborate for mutual advantage.”

Separately, Xpediator has appointed Mark Whiteling as non-executive chairman, following the departure of Alex Borelli, who steps down in line with best corporate practice regarding tenure. Whiteling has extensive executive experience in the B2B and logistics/distribution space having been Interim chief executive and chief financial officer at Premier Farnell PLC.

Xpediator PLC is a United Kingdom-based provider of freight management services. The Company operates in the supply chain logistics and fulfillment sector across the United Kingdom and Europe. It operated through three main business areas: Freight forwarding, Logistics and warehousing and pallet distribution services, and transport services. It does its freight forwarding and logistics business under the brand name Delamode.

It operates its transport services business under the Affinity brand. Delamode acts as a broker and collects and consolidates freight on behalf of its customers. Its EshopWedrop is a business-to-customer delivery service, which enables consumers to make online purchases. Its logistics and warehouse activities comprise three core businesses: Delamode Logistics UK, Delamode Logistics Romania, and Pall-Ex Romania. Affinity offers a comprehensive range of services that support the activities of transport companies throughout central and eastern European countries.

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