ZEE5 to foray into the US market, set to launch


ZEE5, the video streaming service owned by Zee Entertainment Enterprises Ltd, will launch in the United States on 22 June, the company said in a statement. The OTT service is already present in international territories such as the UK and the Middle East. The ZEE5 annual pack, priced at $84 will be available across devices at a limited launch offer price of $49.99.

ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest launch for ZEE5, setting the stage for its rapid growth in a market with a ready 5.4 million diaspora audience that has a deep cultural and language connect to this content.

This direct-to-consumer service launch is especially significant at a time when Indians in the US, many of whom remain deeply connected to their roots, are unable to travel home. ZEE5 will officially announce its launch in the US on 22nd June at a virtual event where its platform and content will be unveiled. The company will share key details about its plans for the market and its local partnerships, launch the brand campaign and more.

With this launch, the streaming platform will open up access to the largest catalogue of South Asian content, Indian, Pakistani and Bangladeshi content to diaspora and even mainstream content consumers in the US. ZEE5’s catalogue aggregates classics as well as modern stories across the widest range of categories and genres.

“The United States represents our most significant market as we launch an ad-free subscription service,” Amit Goenka, president, digital businesses and platforms, ZEE Entertainment said adding that the company has a deep connection with diaspora audiences in the country.

Archana Anand, chief business officer, ZEE5 Global said the United States is home to millions of people whose families have strong connects with South Asia, and the service would bring them a diverse catalogue of culturally relevant entertainment across Indian, Pakistani and Bangladeshi stories. “These stories have the power to engage deeply and go well beyond the South Asian audience to entertain and delight even mainstream audience,” Anand added.

Related posts