Netflix Launches New Kid-Friendly Features


Netflix is launching two child-friendly features in a bid to help households better connect through entertainment.

“Shows and movies are an important way for kids to connect with the world helping to teach them about new places, create bonds with family or friends, and understand other perspectives,” Jennifer Nieva, director of product innovation at Netflix, wrote in a blog post.

It can be difficult to know what your child is thinking. But Netflix thinks new bi-weekly email recaps will give parents and guardians some insight into minors’ preferences through recommendations and printable activity pages based on their favorite content and characters from Ridley Jones to The Mitchells vs. The Machines. The recaps will also offer more information about the themes and topics they enjoy and tips on how to best utilize Netflix Kids.

Taking a page from its own book, Netflix is also releasing Kids Top 10 rows featuring the most popular children’s programming with a maturity rating of PG and below in your country. “We’ve seen how Top 10 rows help our members find something to watch,” Nieva said, alluding to the lists it launched last year for adult members.

Ranked films and shows feature a red-and-white “Top 10” badge, making it easy to see what’s in the zeitgeist, whether browsing by genre or through your personal list, or when searching for specific content. Look for the curated rows on the Kids homepage or in the “New & Popular” section.

The feature aims to create a unique collection of best-in-class stories to choose from and make sure every child and family gets to see them reflected on screen. The Kids Top 10 will help kids, pre-teenagers, and parents see what’s popular when deciding what to watch especially when together as a family.

Popular Kids movies, series, and specials that make this list will have a red “Top 10” badge wherever they appear in Kids profiles on Netflix across all devices. Users can find the Top 10 list on their kids homepage or in the aNew & Popular’ section within the menu bar.

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