Virtual Reality (VR) has dominated the tech headlines in recent years with its ability to immerse the users in a virtual, yet safe world. VR has provided excellent scope for diverse businesses to take a leap and simulate physical presence in the real world as well as the imaginary world –as it creates a computer-simulated environment, and the advancements offer cutting-edge solutions. The cutting-edge technology has crossed the barriers and diverse industrial verticals embrace the technology to new marketing and communication strategies.
Though virtual reality has lifted the gaming experience, its impact is not limited to the gaming industry only. The proliferance of VR has spread across the world involving businesses from diverse fields. “Virtual Reality and Augmented Reality have definitely taken a much better shape than these technologies took a few years back. Still so much more needs to happen, what we are experiencing today will look very early stage a few years from now,” says Arvind Ghorwal (Founder and CEO at Elysian Studios).
Elysian Studios primarily focuses on virtual reality as the technology is getting more popular with every passing year. As Elysian means divinely inspired, the company majorly focuses on bringing back the ancient wisdom, taking people beyond what they can perceive, opening them up to the lands of mysticism, and inspiring them to reach their ultimate possibility.
Distributing Blissful Virtual Reality Content
Incepted in 2016, Elysian Studios is on a mission to produce and distribute blissful virtual reality content to the masses. With its VR experiences, the company aims to entertain people as well as influence their lives in a positive way so that they can live or create a better life for themselves. It runs on a unique core value to enhance human life through VR content making them experience bliss.
The company provides 360˚/VR content to businesses including Virtual tours, 360˚images, 360˚videos, and any other VR content requirements. It takes care of the complete process —pre-production, production scripting, to final delivery and takes the necessary feedback from the clients to create the final product.
Elysian Studios is one of the first VR studios in India that has created a VR series named mystic lands –which represents some of the most ancient, blissful, and energetic lands. These lands include some of the iconic places such as Kashi –the city of Lord Shiva, Bodh Gaya –the land of Buddha’s enlightenment, and Rishikesh –the yoga capital of the world.
Arvind adds that Elysian’s VR films are receiving much love from various parts of the world, are getting shortlisted at various International Film Festivals, and are featured on major VR platforms. “We are currently producing VR content in India but we would not like to restrict our production just to India but would like to take it beyond. On the distribution front, we would like to share our VR content with the world not limiting it just to India,” he asserts.
At Elysian Studios, we use a unique and in-depth approach to the Virtual Reality storytelling, creating blissful VR experiences.
A Vibrant Torchbearer
Alumni from IIT Mumbai, Arvind initially started working in a start-up founded by his seniors and friends. While working there, he led teams that executed the operations in Tier 1 cities in India using the latest visual technologies like drones, 360, VR, and AR. Leveraging this experience, Arvind founded Elysian Studios in 2016 –and has been leading the company towards unprecedented growth since then.
Today, the world has been taken aback the by vicious outbreak of the COVID-19 pandemic. While some companies faced the drastic impacts of the pandemic, several companies have managed to adapt to the situation, pivot their services accordingly, and thrive. In such revolting times, the role of the CEO/founder of the company becomes critical as they hold the key in deciding the strategy to combat the crisis.
“Keeping the current times of pandemic in mind, sailing the team through such a tough time is not so easy and as a business leader, you need to constantly motivate your team to keep the mission on,” says Arvind. He has managed to keep his team together through the crisis and Elysian Studios is well-prepared to continue its growth post-pandemic as well.
Getting Better with Time
Elysian Studios keeps its clients in a loop for the complete process and constantly updates them about the progress. This helps its clients in making any improvements in the ideation process and thus creates a much better experience and an amazing product.
Talking about the future plans, Arvind asserts, “We have some fantastic content ideas in the pipeline which will be produced at the right time.” As virtual reality distribution channels get better with time, Elysian Studios is excited to share its VR content with the world.
Influencing Peoples’ Lives
In the near future, Elysian Studios plans to create more virtual reality content. the company has been focusing on spiritual tourism as Arvind believes that spirituality is India’s soul due to spiritual and religious locations like Char Dham, Sapta Puri, etc. ‘India is a world leader when it comes to spirituality. Our sages, saints, and Rishis like Swami Vivekananda, Paramhansa Yogananda, etc. have gone to the west and have influenced billions of people around the world,” Arvind adds.
Elysian Studios aims to do the same thing in a different way, viz. by using its ancient wisdom and helping people overcome their difficulties through its content. “We only get to learn how to survive in schools and colleges, but only a few learn how to live. And we want to transform lives through our content and influence as many lives as we can across the globe,” concludes Arvind.