BigCommerce Teams Up with Facebook to Unlock Checkout on Instagram


BigCommerce a leading open SaaS ecommerce platform for fast-growing and established brands, today announced the availability of checkout on Instagram for eligible US merchants. BigCommerce merchants can be among the first to adopt the new feature, which provides shoppers an intuitive, seamless and secure way to purchase products they discover on Instagram in a few clicks, without leaving the app.

This partnership gives customers the ability to buy from their favorite brands directly on Instagram. In contrast to navigating to a brand’s website to make a purchase. Then can the pay using PayPal, Visa, MasterCard, American Express or Discover. After placing an order, customers can use the app to view their order status, estimated delivery date and tracking number. In addition, users can cancel orders, initiate returns or request additional support.

“Instagram checkout has given us the ability to turn beautiful imagery into shoppable experiences for our customers, allowing them to buy new items while scrolling through their feed, all without missing a beat,” said Katie Ouaknine, chief executive officer and owner of Badgley Mischka Web, the ecommerce business unit of luxury fashion brand Badgley Mischka. “Using Instagram through BigCommerce’s integration makes fulfilling orders and communicating with customers seamless alongside other sales channels.”

“BigCommerce provides businesses of all sizes the tools they need to serve their customers. That’s why we’re excited to work with BigCommerce to make the path to purchase as streamlined as possible with checkout on Instagram,” said Vishal Shah, vice president of product at Instagram.

“Creating a streamlined checkout experience is paramount for merchants looking to social commerce to drive revenue growth. The rollout of checkout on Instagram is another significant step in Instagram’s evolution toward becoming an essential commerce channel for customer-focused brands,” said Brent Bellm, chief executive officer at BigCommerce. “BigCommerce is proud to be one of a select group of partners to offer their customers access to this innovative new feature at launch.” Experience-driven brands including Badgley Mischka, Spearmint Love and DressUp have already been testing the new checkout feature through BigCommerce.

Social media has fundamentally changed the relationship between brands and consumers. Increasingly consumers, particularly millennial’s want to engage with brands on the mobile devices using social media apps like Instagram. All the industry research indicates that mobile conversion rates are on the rise, while desktop declines.

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