Vineet Trakroo: A Seasoned Business Transformation Consultant & Multi-talented Leader

Opportunities and capital are unquestionably necessary for every business to grow and prosper. Every company needs a strategic direction in order to meet these needs. Here, business consulting plays a crucial role. Vineet Trakroo, CEO of Evolution Strategy Advisors LLP (ESA), is the best person to communicate the significance of developing a growth strategy for a business. After working with major brands like Usha International, CavinKare, Pidilite, Beiersdorf, Voltas, and ABB for more than 23 years as the head sales and/or marketing, Vineet and his team noticed a gap in…

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Leadership Behaviour In The Age Of New Normal


The pandemic has made manifest the complexity of our world. Almost overnight, our forecasts and future plans for 2020 became obsolete and we realised that we had no way to produce accurate estimates. Governments and businesses had to play catch up having failed to recognise the early signals. Leadership capable of continuously transforming organizations to win in

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