Pooja Malhotra: A Shentrepreneur Bringing Customized Women Outfits With Comfort & Style
COVID-19 pandemic has impacted various businesses adversely, and the fashion industry has been no exception to it. During the pandemic, the fashion business, particularly physical stores, faced difficult times, with travel, tourism, and office-related trips almost halting. As a result, online shopping has grown in popularity, with most women preferring to shop from the convenience of their own homes. This has sparked a slew of new online businesses in recent years. Even long-established fashion brands that started off in the brick-and-mortar world have begun to sell online.