Neha Arora Rathor: An Experienced Leader Making a Difference in B2B Media and Publishing

Women around the world are succeeding exceptionally in the business realm. They are fighting against all odds, despite a sea of obstacles. To reach the pinnacle, they give their hearts and souls to their work.

In today’s digital era, every business has had to overhaul itself to re-invent its business model. From authors, journalists, bloggers, marketers, YouTubers, and more, women have been at the forefront of creating some of the most impactful and inspiring content.

Neha is Director and News Editor of ADI Media, a B2B print and digital news research and business content provider to the medical, communications, and broadcast equipment segments in India. She shares her journey, her experiences, and thoughts.

The Journey

After school, Neha did her BA and MA in English Literature from St. Stephen’s College, Delhi University. After completing studies, at the beginning of her career, she joined her father’s business and has been associated with some sort of publishing work ever since.

Neha says, “I overcome challenges to face the role of being a single parent every day, trying to maintain a healthy work-life balance, and am thankful for the safety net and support system I have to fall back on. I am blessed to have extremely supportive parents, children, family, and friends who have made this mammoth responsibility easier for me.”

Women are making significant contributions to the business world in various ways. They are breaking barriers, challenging stereotypes, and excelling in leadership roles across different industries.

ADI Media is a leading B2B media house started by her mother in 1985, and it is exciting to be a second-generation leader in this space. She has directed the transition of traditional print into the vibrant, modern-age digital business it is today. This has not only opened up exciting opportunities for the company, but has also greatly benefited their clients, reflecting Neha’s innovative mindset.

ADI Media addresses three broad verticals –medical technology, IVD and life sciences; carriers and enterprise network; and broadcast, cable, and satellite. The company takes pride in its enthusiastic editorial team, dedicated to providing comprehensive, accurate, and unbiased reporting. They create rich business content, reach targeted business audiences, and provide valuable business information to the readers. Neha leads the business development and content spread of the magazine as a Business Head and News Editor.

The company has developed web portals and these portals provide news, research, product information, and a variety of business information. These web portals are very popular in the communities they serve and receive millions of page views every year. They have expanded their product range from custom publishing and customized marketing solutions like e-newsletters and e-mail blasts that leverage on their large database and content.

A Leader Empowering A Positive Work Culture

Being a great leader isn’t just about basking in your own success and chasing the next big accolade. True leaders are those who can inspire and empower others to carve out their own paths of success.

Building a great team involves hiring individuals with diverse skill sets and complementary strengths. Leaders should encourage open communication, foster a culture of creativity and innovation, and cultivate an environment in which team members feel empowered to share their ideas and take ownership of their work. Emphasizing the importance of adaptability and encouraging continuous learning helps the team stay agile and responsive to changes in the business landscape.

Neha has developed a dynamic team environment, cultivating a team of individuals with unique talents, diverse skill sets, and complementary strengths.

She has a circulation team to keep updating and ensuring that purchase decision makers are reached. A production team to adopt the latest in design and style. She has a great marketing team to ensure that their advertisers get the maximum ROI and their team of search engine optimizers to constantly work to improve the reach of the portals. Also, the company has a strong technology team driving their web initiatives.

Neha attempts to lead by example and emphasizes professional development to upskill and stay abreast of new trends and technology in order to stay relevant and keep growing. She feels that “by promoting more women to leadership positions, businesses can tap into a larger pool of talent, enhance creativity, and create a more inclusive work environment.”

Takeaways for The Readers

As a successful female entrepreneur, Neha’s advice to aspiring women leaders, “I would say, believe in yourself and your abilities. Confidence is key to overcoming challenges and achieving success. Be open to learning. Embrace opportunities for growth and take on new challenges, even if they seem daunting at first. Don’t be afraid to take risks and be resilient in the face of setbacks. Every obstacle is an opportunity for growth, be fearless. Always support other women as women are the backbone of society. Always lead with integrity, authenticity, and a sense of purpose. This is the example my parents have set always for me and is what I have imbibed.”

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