Best Practices for Using Influencers for Your Brand By Nicole Rodrigues, founder and CEO, NRPR Group

According to Mediakix data, the influencer marketing industry is on track to be worth up to $15 billion by 2022, which is up from $8 billion in 2019. This growth is fueled by consumer trust in influencers. Mobile Marketer reported that nearly 45% of social media users follow an influencer, and 34 percent of them have discovered a brand solely based on influencer posts. For many people, an influencer becomes similar to a trusted friend whom we may ask for product or service recommendations.  While influencers can play an important…

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José Oliveira: Inclusive Leadership Propelling Businesses with Actionable Insights

We know that the pandemic has brought new problems for businesses and increased uncertainty. However, the industry’s challenges and the needs of customers encouraged many business leaders to be more proactive and be faster in their response and adaptation capability. One such exceptional business leader is José Oliveira, the CEO of BI4ALL. He shares, “We are happy to be in the technological sector, which considerably facilitates the daily operationalisation since all of our processes are already digitised. We know that the current pandemic has forced companies to accelerate their digital transformation processes, and we feel…

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Marco Oleotto: An Unyielding Optimist Grooming The Laundry Industry


Today’s business leaders face competing challenges and uncharted waters as they continue to navigate the impacts of the COVID-19 pandemic. One such exceptional business leader is Marco Oleotto, the CEO of Clean Swift . He stays focused on protecting financial performance during and through the crisis and making hard, fact-based decisions. At the same time, he strives to maintain open and continuous communication with their customers about the effect of COVID-19 on the organization and the execution of emergency measures. This collaboration work strategy has created a trust and ignited developments that describe the “next…

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Robin Doenicke: A Transformational Leader Bringing A New Paradigm To The Recruitment Industry


The role of entrepreneurs is to inspire and energize individuals to work towards their future objectives. They are able to work in the present moment while also looking forward to where the organization is heading. These leaders’ vision is to transform their industry and break down the barrier that obstructs their organization’s growth. One such exceptional entrepreneur filled with creativity, vigor, and intentions to transform the recruitment industry is Robin Doenicke — the Founder and CEO of Zensho Agency. Robin is an Australian entrepreneur, coach, and martial arts expert. He stands out from the rest of the…

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Teddy Tee: A Perseverant Payment Industry Veteran


The COVID-19 pandemic has altered the business operations across all industries including the payments industry. The steady transition from cash payments to cashless payments has been intensified by the impositions such as lockdowns and social distancing. Making the most of these opportunities, several new players are coming into the payment landscape. Likewise, with an aim to become a catalyst that transforms the way people use, manage, and monitor payments in their businesses and how merchants interact and transact, Teddy Tee established Cashlez in 2015. Graduated from the University of Arizona with a Bachelor of…

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Stein Revelsby: An Industry Veteran Paving the Way for the New Normal


The COVID-19 pandemic has forced every business to find better tools for collaboration and to keep business running while working from home. Remote working has become an indispensable part of the new normal. Presently, there are several companies providing virtual collaboration tools to cater to the needs of remote working. Incepted in 2016 by Stein Revelsby, Hoylu is one such company that is on a mission to make remote working and information sharing easy. Stein’s Entrepreneurial Journey Born and raised on a small farm in the Norwegian countryside, Stein pursued MBE from BI…

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Anand Asaithambi: A Game Changer in Modern POS Systems


The unprecedented challenges and in the fight for survival and growth, business leaders are facing the ultimate test of their mettle. The twisters of COVID-19 have struck at the root of the global ecosystem and are structurally altering how one approaches the way of life. These are remarkably challenging times and it is heartening to see how business leaders are constantly evolving and adapting to new challenges. Such remarkable leader Anand Asaithambi is the CEO of Intuition Systems. He is a mechanical engineer and serial entrepreneur with a specialization in fin-tech, food-tech, and engineering. In…

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Salt World: Prominent long term way of Wellness with Halotherapy

Salt World

In today’s fast lifestyle, health issues are the biggest burden people all over the world are facing. They tend to neglect the ideal nutrition and diet, precautionary measures taken against pollution, adverse effects of smoking, sleeping patterns, unfavorable stress and anxiety. Halotherapy is the best remedy for all of these major problems since it revitalizes the lungs and skin. Salt not only stipulates the taste of food but also serves many more purposes in one’s day-to-day routine due to its anti- inflammatory, antibacterial and antifungal properties. According to Health experts,…

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Accurex Biomedical: Testing Life, Saving Lives


The healthcare sector has been under the pump due to the COVID-19 pandemic for the past few months. However, industries such as the diagnostics industry are gaining ground amid the unprecedented situation. Diagnostics determine 70% of the medical decisions such as therapy, hospital admission, and hospital discharge and it is only 3% of the healthcare costs. Consequently, in the pandemic diagnostic testing has become one of the most important weapons in the fight against the pandemic. Presently, the importance of accurate and precise diagnostics has been signified. Being one of…

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AdviNOW Medical: Pioneering the AI-driven Medical World


Advanced technologies such as Artificial Intelligence, Machine Learning, Robotics, etc. have been prolific in catering to the high demand for automation across various industry sectors. Particularly the adaption of AI has been increasing across sectors due to its advantages such as reduced human error, zero risk, round-the-clock availability, digital assistance, faster decision making, etc. The healthcare sector is also no stranger to AI adaption due to the increasing healthcare issues. Incepted in 2016, AdviNOW Medical is transforming the healthcare sector by –leveraging Artificial Intelligence (AI) and Augmented Reality (AR) to…

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