Online ticketing site BookMyShow has decided to create its own video content under a vertical called BookMyShow Online that will remain behind a paywall. Comprising shows such as comedy gigs, plays or music concerts apart from workshops and masterclasses, the platform says it will be akin to buying a one-time ticket to an event, except that this will be online.
BookMyShow also plans to host popular electronic dance music festival, the Sunburn Home Festival on its platform this July. This will feature DJs from across the globe with 3D animation and special effects to make the virtual experience of a music concert seem as real as possible.
“BookMyShow selected Brightcove’s underlying video technology for its streaming platform because we fulfilled four major requirements that were critical to the customer: reliability, scalability, speed, and ease of use. Brightcove has also brought additional advantages, such as the ability to spin up multiple live events with our live streaming capability, enhance the user experience, and provide a lightning-fast video player for streaming content. Combined with the support of a local team, BookMyShow had the first-mover advantage by going live quickly. We are proud to partner with BookMyShow to enable them to achieve their mission of providing a platform for artists, musicians, and comedians to live stream and monetize their content during the ‘new normal’ whereby mass concerts and events are not yet possible,” said Vinit Mehta, Director of Sales India, Brightcove.
In its testing phase, BookMyShow Online has hosted over 30 events, including the first-ever global virtual tours of Latin musician Willie Gomez, Australian pop band The Buckleys and American music artist Taylor Castro’s performances amongst others.
The streaming platform offers customisation, massive scale for concurrent viewing and complete security of content. It has partnered with Brightcove, a video technology platform provider, as the underlying video streaming technology that powers the use case for BookMyShow Online. The COVID-19 pandemic has put a hold on not just movie releases and screening but also production, which has impacted the business of BMS. Dar said, while movie bookings may commence from August-September, live streaming of events will continue to be an important part of the business.