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Deloitte acquires Spatial Access analytics firm

Deloitte Touche Tohmatsu India LLP (Deloitte) has announced the acquisition of Spatial Access, a specialized advertising and marketing advisory and analytics firm, founded by veteran advertising leader Meenakshi Menon, to enhance the organization’s advisory capabilities and enable brands to make more efficient Advertising & Marketing (A&M) decisions.

Consultancy firm Deloitte India is in advance level talks to acquire media audit firm Spatial Access. Sources close to development reveal that the deal is in its final stages, and has been in the works for nearly half a year.

The announcement comes amidst the Covid-19 pandemic, which has compelled businesses to scrutinize their marketing and advertising budgets with a fine tooth comb in view of market disruptions and changing consumer behavior. This strategic move is aimed at bringing best-in-class solutions from two leading industry players – integrating knowledge-driven sector expertise by Spatial Access with the technology and advanced data analytics skills of Deloitte.

Speaking on the acquisition, Chandrashekar Mantha, Partner, Media and Entertainment Industry lead, Risk Advisory, Deloitte India said “Deloitte strengthens its foothold in the advertising and marketing advisory space by enabling our clients to enhance the effectiveness of their marketing spends which are directly aligned to their business objectives. Our endeavor is to help brands address their business challenges by introducing value added, and differentiated tech-enabled solutions across the A&M value chain,” he added.

Spatial Access was founded around 17 years back (in 2003) by Meenakshi Menon, a media, marketing, and advertising professional with over 30 years of experience. Menon too did not respond to emails sent on the matter. Until late last year, the company was led by CEO Vineet Sodhani who left Spatial Access to pursue other ventures. He was hired in 2017, replacing Geetanjali Bhattacharji, and part of his mandate was to fetch a good valuation for the agency.

Hence, this is an opportune time to harness the power of domain knowledge and emerging technologies to refine insight from the evolving consumer sentiment while ensuring that all investments deliver the highest possible value.

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