Flipkart partners Nepal’s Sastodeal for cross-border


Flipkart on Friday announced a strategic partnership with Sastodeal, an e-commerce company in Nepal. The partnership is aimed at giving cross-border trade opportunities to its sellers. Under the partnership, Sastodeal will host products from Flipkart sellers across categories including baby care & kids, audio devices, men’s clothing, women’s ethnic wear, and sports & fitness, among others. These sellers will now have access to customers in Nepal. In the first phase, the partnership will see more than 5,000 products listed on Sastodeal.

Jagjeet Harode, Head of Marketplace, Flipkart, said, “The partnership with Sastodeal, a homegrown brand like ours, will not just open doors for a wider market reach to our sellers but also allow them to boost their business significantly. E-commerce business in Nepal has huge potential as more and more consumers take to online shopping. The trust a brand like Flipkart has amongst consumers along with the love of a local company like Sastodeal enjoys; makes the value proposition for consumers even more exciting. We are confident that new growth avenues such as this will boost the economic sentiment and growth prospects for local MSMEs in India.”

The Bengaluru headquartered firm said this will be a first-of-its kind partnership with an overseas firm to sell Make in India products. In the first phase, the partnership will see 5000+ products listed on Sastodeal. Earlier, Flipkart-backed online fashion marketplace Myntra launched various Indian brands in the UAE by partnering with e-commerce firms noon.com and namshi.com

Currently, Flipkart has 2,00,000 sellers across India with more than 50 percent of them coming from smaller cities such as Jaipur, Lucknow, Ludhiana, Meerut, Surat, Kanpur, Agra, Coimbatore, and Ahmedabad, among others. In line with its commitment to the ecosystem, the partnership with Sastodeal will build the long-term development of the e-commerce industry in both countries.

“The preference of consumers in a country like Nepal is very similar to India. We are confident that the adoption of our private brands will be strong,” said Dev Iyer, vice president, private brands, Flipkart. “Our partner Sastodeal enjoys immense consumer trust in the Nepal market, which gives us further encouragement that consumers will love what we have to offer under the partnership.”

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