Malaysia-based fintech company JurisTech today announced that it has acquired personal finance company iMoney for an undisclosed amount. JurisTech specializes in enterprise-level software solutions for banks, financial institutions, insurance providers, and telecommunications companies in Malaysia, Southeast Asia, and beyond.
Meanwhile, iMoney provides a platform for consumers to learn about personal finance matters and to compare and apply for financial and utility products. Following the acquisition, the two businesses envision building a platform to offer solutions for both business-to-business and business-to-consumer partners in the finance and banking industry, said Wai Hun See, co-founder and CEO of JurisTech.
“With the world heading towards digital banking, banking is no longer just a transactional business but also an end-to-end experience for consumers, starting from education to holistic user experience. We are delighted to have iMoney join us in our journey to expand our innovation by offering beyond just enterprise solutions to our clients. We are now poised to bring more value by offering a more holistic end-to-end solution to our clients. From marketing to consumers, onboarding consumers digitally, providing immediate decisioning through Artificial Intelligence (AI) and straight-through processing, JurisTech and iMoney will help elevate and shape the future of the financial services industry,” said See Wai Hun, Co-founder and CEO of JurisTech.
iMoney’s websites and services are leveraged by millions of consumers in Malaysia, and since its inception, the iMoney Learning Centre has become the household guide for all generations to educate themselves on personal finance. It also serves as a platform for some of the largest banks, insurance companies, takaful operators and government bodies, to reach consumers and educate them on money management and financial products.
“We realise our consumers deserve to understand and learn more about any financial products before applying or investing in them. By offering financial marketing services to our partners, we are able to make a bigger impact in educating Malaysians on banking and financial products,” added Lee.
IMoney started out offering advertising on its website and other digital assets and content marketing services to its partners, but due to demand from its partners, it has extended its offerings to financial services marketing. This includes marketing services such as brand and marketing campaigns, creative services, content marketing, digital marketing as well as social media campaigns and content.