Twitter is bringing Fleets, its version of Stories that lets users post ephemeral content to its social network, to India.
The feature finally brings Twitter at par with the likes of Facebook, Instagram, Snapchat and WhatsApp, wherein users will get to post temporary updates on their Twitter profiles, which will last only for 24 hours.
The initiative is a part of the tech giant’s constant endeavour to make it possible for people “to have conversations in new ways with less pressure and more control.”
India, the world’s second-largest internet market, is a key overseas nation for several American technology companies. Twitter had about 55 million active users in India in the month of April, according to mobile insight firm App Annie and shared by an industry executive. In comparison, Facebook has over 350 million monthly active users in India, and Google reaches just as large audience.
This is the first time in several years that Twitter is timely bringing a feature to India or doing anything noteworthy in this Asian market, where its platform has been scrutinised for not taking swift action on spread of misinformation and abusive messages.