Best Practices for Using Influencers for Your Brand By Nicole Rodrigues, founder and CEO, NRPR Group

According to Mediakix data, the influencer marketing industry is on track to be worth up to $15 billion by 2022, which is up from $8 billion in 2019. This growth is fueled by consumer trust in influencers. Mobile Marketer reported that nearly 45% of social media users follow an influencer, and 34 percent of them have discovered a brand solely based on influencer posts. For many people, an influencer becomes similar to a trusted friend whom we may ask for product or service recommendations.  While influencers can play an important…

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José Oliveira: Inclusive Leadership Propelling Businesses with Actionable Insights

We know that the pandemic has brought new problems for businesses and increased uncertainty. However, the industry’s challenges and the needs of customers encouraged many business leaders to be more proactive and be faster in their response and adaptation capability. One such exceptional business leader is José Oliveira, the CEO of BI4ALL. He shares, “We are happy to be in the technological sector, which considerably facilitates the daily operationalisation since all of our processes are already digitised. We know that the current pandemic has forced companies to accelerate their digital transformation processes, and we feel…

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Marco Oleotto: An Unyielding Optimist Grooming The Laundry Industry


Today’s business leaders face competing challenges and uncharted waters as they continue to navigate the impacts of the COVID-19 pandemic. One such exceptional business leader is Marco Oleotto, the CEO of Clean Swift . He stays focused on protecting financial performance during and through the crisis and making hard, fact-based decisions. At the same time, he strives to maintain open and continuous communication with their customers about the effect of COVID-19 on the organization and the execution of emergency measures. This collaboration work strategy has created a trust and ignited developments that describe the “next…

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Robin Doenicke: A Transformational Leader Bringing A New Paradigm To The Recruitment Industry


The role of entrepreneurs is to inspire and energize individuals to work towards their future objectives. They are able to work in the present moment while also looking forward to where the organization is heading. These leaders’ vision is to transform their industry and break down the barrier that obstructs their organization’s growth. One such exceptional entrepreneur filled with creativity, vigor, and intentions to transform the recruitment industry is Robin Doenicke — the Founder and CEO of Zensho Agency. Robin is an Australian entrepreneur, coach, and martial arts expert. He stands out from the rest of the…

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How to Generate a Unique Brand Identity in 2020


Branding is generally means a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. People instantly identify a Starbucks logo or a BMW logo because those logos are consistently displayed and used by each…

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Digital Transformation: Propelling the Customer Experience

Keywords: digital transformation, tech companies, enterprise Digital Transformation has fueled the growth of tech companies over the years. It has forced the enterprises to change their business models and adopt to the new market reality. However, this change is not being driven by the companies, instead, it is being driven by the customer. Presently, enterprises are managing their strategies according to the customer expectations. They are embracing different technologies to meet an unmatched customer experience. Moreover, many organizations are adopting the ‘customer first’ strategy. A research from IDC states, “Two…

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